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UpGrade Auto Acquisition Press
Release
January 18, 2010
B&I Division of
TACNA International Corporation
1401 Air Wing Road
San Diego, CA 92154
For Immediate Release:
SAN DIEGO - (Business Wire) January 18, 2010 – San
Diego based TACNA International Corporation (TACNA),
a manufacturer of various products including
automotive trim, today announced that it has
acquired the assets of Rocklin, California based,
UpGrade Auto Products (“Upgrade”), a manufacturer of
molded dash kits. Upgrade will be consolidated into
TACNA's B&I division, which itself was acquired just
over one year ago.
Upgrade is known for its quality products and
impressive application depth, with over 365 molded
dash kit applications dating back to 1995. "Our
customers have been asking us to expand our molded
line for years and this acquisition does just that,
almost overnight. It's a very exciting time", said
Henry R., B&I's director of sales and marketing.
With the acquisition, B&I has the largest interior
trim product offering in the auto aftermarket.
Products now include, molded dash kits (over 425
applications), real wood & synthetic flat dash kits
(over 3200 applications), combo dash kits, wood &
leather wrapped steering wheels, wood & leather
wrapped grab handles and custom part dipping (hydrographics).
B&I plans to use its proprietary and rapid, yet
low-cost mold making process to expand the new
molded dash kit line, starting with the 2009-2010
Dodge Ram, already under development and scheduled
for release shortly after the transition is
complete. Historically, molded dash kits have been
offered in a limited number of wood or sport
finishes. B&I will now offer its molded products in
up to 17 different finishes.
“The expansion into a molded dash line is the
fulfillment of a commitment made to our customers
when we acquired B&I. In addition to the new molded
dash line, plans are in motion to offer other new
products in the coming months”, said Ross Baldwin,
President of TACNA.
About B&I
B&I has been serving the auto aftermarket worldwide
with quality interior and exterior trim accessories
for over 22 years. Customers range from mobile
installers to warehouse distributors to car
manufacturers and more.
About the TACNA Group
TACNA International Corporation, was originally
formed in 1984 to provide support services for
manufacturing companies looking to improve their
market positions through low-cost manufacturing in
Mexico. Throughout the years, TACNA and its
affiliates have successfully expanded operations to
include manufacturing of automotive trim products,
silicone rubber hoses, magnetic components,
distribution of industrial supplies and providing of
manufacturing services. The TACNA group of companies
employs over 1,250 people in the US, Canada and
Mexico
Ross Baldwin, President
Henry R., Director of Sales & Marketing
For more information about TACNA and all its
divisions, please visit
www.tacnainternational.com
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